Mirror, established in 1994, is a successful clothing retail chain has lagged behind in spreading to e-commerce world. They sell affordable and stylish clothing for children, men and women. Over recent years, they have recognized the benefits of e-commerce for both the business and their customers.
Mirror seeks to modernize their brand and develop an online presence for its target market, the working adult who seeks to both lead and keep up with current fashion, joined with basics and timeless pieces.