Hi there! 👋🏼 I’m Adina.
Hi there! 👋🏼 I’m Adina.
I design products that are still being figured out, research, strategy, systems, and the actual design. I come in early, ask the hard questions, and help teams build things that actually make sense to the people using them.
I design products that are still being figured out, research, strategy, systems, and the actual design. I come in early, ask the hard questions, and help teams build things that actually make sense to the people using them.
I design products that are still being figured out, research, strategy, systems, and the actual design. I come in early, ask the hard questions, and help teams build things that actually make sense to the people using them.
AVAILABLE FOR work
Featured work
Product design
UX/UI
Research
Filer App v1.0
A 0 to 1 design for April's flagship product
view case study
Product design
UX/UI
Research
Filer App v1.0
A 0 to 1 design for April's flagship product
view case study
Product design
UX/UI
Research
Filer App v1.0
A 0 to 1 design for April's flagship product
view case study
Product Design
Streamlining pro tax filing for high net-worth households
A simplified, high-ROI tax filing experience with pro support for complex returns.
A simplified, high-ROI tax filing experience with pro support for complex returns.
Coming SOON!
Product Design
Streamlining pro tax filing for high net-worth households
A simplified, high-ROI tax filing experience with pro support for complex returns.
Coming SOON!
about me 💁🏼♀️
I'm a senior product designer based in Israel, originally from New York. I work with early-stage startups and fast-moving product teams, usually coming in when things are still being figured out.
My background in psychology shapes everything about how I work, how I run research, how I think about trust and mental models, and how I design experiences that feel intuitive rather than just functional. I care a lot about getting it right, not just getting it done.
Outside of product work, I facilitate group critiques for Designlab's UX bootcamp cohorts, which keeps me sharp and connected to why good design education matters.
Some things you may not learn from my CV or case studies 🙃:
Native New Yorker living in Israel, fluent in English and Hebrew
Blueberries and peanut butter are my love language (separately, obviously)
When I'm not designing you'll find me watercolor painting or weaving (specifically Saori)
about me 💁🏼♀️
I'm a senior product designer based in Israel, originally from New York. I work with early-stage startups and fast-moving product teams, usually coming in when things are still being figured out.
My background in psychology shapes everything about how I work, how I run research, how I think about trust and mental models, and how I design experiences that feel intuitive rather than just functional. I care a lot about getting it right, not just getting it done.
Outside of product work, I facilitate group critiques for Designlab's UX bootcamp cohorts, which keeps me sharp and connected to why good design education matters.
Some things you may not learn from my CV or case studies 🙃:
Native New Yorker living in Israel, fluent in English and Hebrew
Blueberries and peanut butter are my love language (separately, obviously)
When I'm not designing you'll find me watercolor painting or weaving (specifically Saori)
Copyright © 2025 Adina S. Katz
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Thanks for stopping by! 🙂