I'm a product designer with a background in psychology, which means I think as much about why people do things as what they see on screen. I work best when things are still being figured out.
I work best when things are still being figured out. When stakeholders disagree, users are behaving unexpectedly, or a new capability needs a real design foundation. Research, strategy and design, not just screens.
Product Design
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UX Research
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0→1 Launches
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Design Systems
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Psychology-Led Design
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Figma
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AI Product
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Fintech
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B2B Tools
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Human-Centered
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0→1 DESIGN
UX/UI
FINTECH
April Filer App v1.0
Designed April's flagship tax product from zero. Made a category defined by anxiety feel like something you could actually do.
📈
Flagship product ㆍ 0 to launch
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UI DESIGN
SYSTEMATIC
April Filer Uplift
Went back through April's flagship filing product and fixed what wasn't working. Systematically, across the whole thing.
⭐️
Systematic uplift across entire product
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MARKETPLACE
UX LEAD
Shaar
Led UX end to end for a freelance marketplace connecting faith-driven organizations with creative talent.
😶
End-to-end UX lead ㆍ research to launch
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INTERNAL
B2B
Support Admin Tool
Turned a spreadsheet nightmare into a tool ops teams actually wanted to open.
⚙️
Reduced friction across 3 teams
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Boutique Graze Boards
Brand identity and web design for a boutique food business. Built a presence that drove direct bookings.
📣
Brand and web
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What people say
“
Adina is such a great collaborative partner. She is always asking questions, making sure she has all the bases covered, thinking through every permutation and possibility. She gives her whole design brain to every task and is a systems thinker by default. I was very lucky to work with her and she is an asset to any multidisciplinary team.
CR
Catherine R.
Former colleague, April
I really enjoyed working with Adina. She's one of those designers who makes everyone around her better — not just through the quality of her work, but through the way she collaborates with the team. She played a key role in creating a design system that was thoughtful, scalable, and easy to use and made a real impact on how efficiently the team operated. She's a great communicator, values different perspectives, and welcomes feedback
JG
Jared G.
Former colleague, April
“
ABOUT ME
Hi I'm Adina! 👋🏼
I'm a product designer with a background in psychology, which it turns out is also the most useful question in design: why do people do what they do? My BA in Psychology and MA in Organizational Behavior aren't just credentials. They're how I work.
I come in when things are still being figured out. I listen to what users actually need, ask the questions no one else thinks to ask, and turn what I learn into designs that feel intuitive and dare I say, simple. ✨
Right now I'm working independently with early and growth-stage teams, mostly in fintech, nonprofit and healthtech. Before that I spent three years at April making tax filing feel like something you could actually do, which is no small feat! 😅
Currently available for new projects. I work with startups on product design, UX strategy, research and design systems, from early discovery through to shipped product.
I also lead group critiques at Designlab because I believe design gets sharper in community, and giving good feedback is its own skill 🎯
Outside of work you'll find me watercolor painting, weaving (specifically Saori), or walking. And I love blueberries and peanut butter more than anything, but not together. 🫐🥜
Download CV
Experience
🎨
Senior Product Designer
Independent
2025-present
📚
Product Designer, contract
Sefaria
2026· 6 months
💼
Product Designer
April
2022-2025· 3 years
🧑🏫
Critique Lead
Designlab
Ongoing
Let's work together
Got something interesting?
Whether you're building something new, redesigning something broken, or just want to think through a problem, I'm always up for a chat.
Send me a message
Or connect on LinkedIn