HI THERE! I’M ADINA.

Originally from New York, now living in Israel, I combine my psychology background, along with my passion for human understanding, with creativity to deliverable UX/UI designs.

FEATURED WORK

Momentum Group

Responsive site and brand redesign- coming soon!

REALIFY.APP

Responsive design for an Australian real-estate platform

BOUNTIFUL

MVP for early start up

NETFLIX

Adding a feature to an existing app

BHUKU

Designing an iOS app for book lovers

Graze TLV

A responsive site and social media branding for an artisan charcuterie vendor

About me

Originally from New York, I'm an Israel-based UX/UI designer and researcher with degrees in Psychology (BA) and Organizational Behavior and Development (MA). I'm currently working as the head of the UX/UI team at Momentum Group.

My background, paired with my strong communication skills and attention to detail, has led me to the UX field. I am a people person who very much enjoys I enjoy listening to users’ needs and transforming them into creative and meaningful designs. Having worked in various roles ranging from communications, logistics and conference planning and now UX design, I have developed a multifaceted, holistic approach to problem solving through design.

In my work as a UX/UI designer, I have discovered an endless curiosity for what makes a design great and what makes that flow…well, flow. Whether you're a company of one, twenty, or in the hundreds, I am all about the individual experience and am devoted to designing impactful, memorable and efficient user-entered experiences.

Fun facts about me:
  • I love painting with watercolors. 🎨
  • I love blueberries and peanut butter 🫐 🥜- more than anything (but not together)!
  • When I'm not designing, you can find me watercolor painting, power walking, searching for blueberries or baking.
  • In my spare time, I also like to work on personal design projects to flex my creative muscles or learn new skills.

Let's Chat!

Interested in collaborating? Reach out, I’d love to grab a cup of coffee. It's on me!

Thank you!

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