Work

About

About

About

Let's Talk!

Let's talk!

AVAILABLE FOR WORK

AVAILABLE FOR WORK

I help teams find the right problem. Then design something people actually love.

I help teams find the right problem. Then design something people actually love.

I help teams find the right problem. Then design something people actually love.

I'm a product designer with a background in psychology, which means I think as much about why people do things as what they see on screen. I work best when things are still being figured out.

I'm a product designer with a background in psychology, which means I think as much about why people do things as what they see on screen. I work best when things are still being figured out.

I work best when things are still being figured out. When stakeholders disagree, users are behaving unexpectedly, or a new capability needs a real design foundation. Research, strategy and design, not just screens.

I work best when things are still being figured out. When stakeholders disagree, users are behaving unexpectedly, or a new capability needs a real design foundation. Research, strategy and design, not just screens.

See my work

See my work

Let's Talk

  • Product Design

    UX Research

    0→1 Launches

    Design Systems

    Psychology-Led Design

    Figma

    AI Product

    Fintech

    B2B Tools

    Human-Centered

0→1 DESIGN

UX/UI

FINTECH

april Filer App v1.0

Designed April's flagship tax product from zero. Made a category defined by anxiety feel like something you could actually do.

📈

Flagship product ㆍ 0 to launch

View case study

UI DESIGN

SYSTEMATIC

April Filer Uplift

Went back through April's flagship filing product and fixed what wasn't working. Systematically, across the whole thing.

⭐️

Systematic uplift across entire product

View case study

BRANDING

WEB DESIGN

Boutique Graze Boards

Brand identity and web design for a boutique food business. Built a presence that drove direct bookings

📣

Brand and web

View case study

MARKETPLACE

UX LEAD

Shaar

Led UX end to end for a freelance marketplace connecting faith-driven organizations with creative talent.

😶

End-to-end UX lead ㆍ research to launch

View case study

MARKETPLACE

UX LEAD

Shaar

Led UX end to end for a freelance marketplace connecting faith-driven organizations with creative talent.

😶

End-to-end UX lead ㆍ research to launch

View case study

INTERNAL

B2B

Support Admin Tool

Turned a spreadsheet nightmare into a tool ops teams actually wanted to open.

⚙️

Reduced friction across 3 teams

Case study coming soon

What people say

Adina is such a great collaborative partner. She is always asking questions, making sure she has all the bases covered, thinking through every permutation and possibility. She gives her whole design brain to every task and is a systems thinker by default. I was very lucky to work with her and she is an asset to any multidisciplinary team.

CR

Catherine R.

Former colleague, April

I really enjoyed working with Adina. She's one of those designers who makes everyone around her better — not just through the quality of her work, but through the way she collaborates with the team. She played a key role in creating a design system that was thoughtful, scalable, and easy to use and made a real impact on how efficiently the team operated. She's a great communicator, values different perspectives, and welcomes feedback

JG

Jared G.

Former colleague, April

ABOUT ME

Hi I'm Adina! 👋🏼

I'm a product designer with a background in psychology, which it turns out is also the most useful question in design: why do people do what they do? My BA in Psychology and MA in Organizational Behavior aren't just credentials. They're how I work.

I come in when things are still being figured out. I listen to what users actually need, ask the questions no one else thinks to ask, and turn what I learn into designs that feel intuitive and dare I say, simple. ✨

Right now I'm working independently with early and growth-stage teams, mostly in fintech, nonprofit and health tech. Before that I spent three years at April making tax filing feel like something you could actually do, which is no small feat!

Currently available for new projects. I work with startups on product design, UX strategy, research and design systems, from early discovery through to shipped product.

I also lead group critiques at Designlab because I believe design gets sharper in community, and giving good feedback is its own skill 🎯

Outside of work you'll find me watercolor painting, weaving (specifically Saori), or walking. And I love blueberries and peanut butter more than anything, but not together. 🫐🥜

Download CV

Experience

🎨

Senior Product Designer

Independent

2025-present

📚

Product Designer, contract

Sefaria

2026· 6 months

💼

Product Designer

April

2022-2025· 3 years

🧑‍🏫

Critique Lead

Designlab

Ongoing

Let's work together

Got something
interesting?

Whether you're building something new, redesigning something broken, or just want to think through a problem, I'm always up for a chat.

Send me a message

Or connect on LinkedIn

Copyright © 2026 Adina S. Katz

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Thanks for stopping by! 🙂

Thanks for stopping by!

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CV